Your company / Executive SignalExecutive Signal template / 01

Your most important result. Up front.

BeforeAfter
Previous periodCurrent period

One metric. Its definition. The comparison that matters.

Your headline change
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Your company / Executive SignalExecutive Signal template / 02

Make the result easy to explain.

InputRateOutput
PreviousValue×Rate=Result
CurrentValue×Rate=Result

Use factors that genuinely explain the metric.

Keep periods and units comparable.

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Your company / Executive SignalExecutive Signal template / 03

Give the opportunity a visible shape.

Replace with your cohortDefine what one unit means
n / N

The share of the whole that matters.

Recalculate the grid from your data. An empty cell is not a missing value unless your source says so.

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Your company / Executive SignalExecutive Signal template / 04

Show the work. Not a list of features.

YOUR INPUT
Your product or process

A concrete result belongs here.

Replace with a real preview, comparison or worked example.

The outcomeExplain what becomes possible.
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Your company / Executive SignalExecutive Signal template / 05

Make the next decision specific.

Your decision

State the action you want approved.

A decision is not a commitment until approved.

Evidence → proposed target

Show the baseline and proposed next step.

Reuse the design, not another company’s targets. Choose an honest scale for your metric.