Growth update · October

Subscriptions beat target; churn rose

Paid subscriptions grew 11% against a 6% target. We don’t yet know why. Churn rose to 3.1% and conversion is flat at 14%.

Ask: keep referral credits running through November (about $2–3k) for a cleaner read.

Subscriptions grew 11%, nearly double target; cause unknown

8,940 paid subscriptions at month end.

Two possible causes: the annual-plan discount ended mid-month and may have pulled sign-ups forward, and a creator with 400k followers mentioned us on Oct 9.

Analytics is splitting new subs by source this week.

Month-over-month growth in paid subscriptions: target 6%, actual 11%Target +6%Actual +11%

Monthly churn rose from 2.6% to 3.1%

Churn is mostly monthly-plan accounts in month two.

Monthly churn: September 2.6%, October 3.1%Sep 2.6%Oct 3.1%

Trial-to-paid stays at 14%; paywall test inconclusive

Trial-to-paid
14%, flat for three months.
New paywall copy
+0.4 points conversion, not statistically significant.
Referral credits
120 referred sign-ups for $2,400 in credits ($20 each).

Approve referral credits through November for a cleaner read

October
120 referred sign-ups, $20 credit each.
November
About $2–3k in credits.
Referral credit spend: October $2,400; November about $2,000 to $3,000Oct $2,400Nov$2–3k