2027 roadmap · decision for the CEO

Ads or analytics first? Pick the 2027 order

Goal: $6M ARR by the end of 2027, up from $4.1M today.

Both bets take the whole team about two quarters, so one ships at the end of Q2 and the other at the end of Q4. We need you to choose which goes first.

Both bets together add $1.65M, short of the $1.9M gap

Gap to goal of $1.9M compared with ads at $900k plus analytics at $750k, $1.65M in total, leaving $250k Gap to goal $1.9M ($4.1M → $6M) Both bets Ads $900k Analytics $750k $250k

At full estimates the two bets leave $250k of the gap to the rest of the business.

Ads: Finance’s estimate for its first full year after launch, which runs into 2028 in either order. Analytics: 2,100 waitlisted creators × 30% × $99 × 12 months ≈ $750k.

Either order: payments first, one bet by Q2, one by Q4

2027 timeline for both orders. Both start with 4 weeks of payment work. Ads first: ads launch end of Q2, analytics end of Q4. Analytics first: analytics launch end of Q2, ads end of Q4. Q1 Q2 Q3 Q4 Ads first Ads · end Q2 Analytics · end Q4 Analytics first Analytics · end Q2 Ads · end Q4 First 4 weeks: payment-system work both bets need

Each bar is the whole team. Bars are drawn to scale on a 52-week year.

Whichever goes first, the other waits until the end of Q4

Ads firstAnalytics first
Ships end of Q2Ad insertion, 15% of creators’ ad salesAnalytics pro tier at $99 a month
Waits until Q42,100 waitlisted creatorsAds, which 3 competitors already have
Estimate$900k ARR, first full year (Finance)≈ $750k ARR if 30% of waitlist converts
The caseHead of sales: prospects ask for adsHead of product: the waitlist is ready now

Choose the order: ads first or analytics first

This decides
What the whole team builds after the 4 weeks of payment work in Q1.
It rests on
Whether prospects asking for ads, with 3 competitors offering it, outweighs 2,100 creators waiting now.
Both are estimates
Ads is Finance’s first-full-year figure; analytics assumes 30% of the waitlist converts.